The main objective of each ad is to convey information to the reader. Of how well-written and informative message upon its effectiveness. I will touch on a few items which, in my opinion, are major in preparation obyavleniya.Ne a hurry with the publication of advertisements, first in a text editor, complete text, title, and define the category that most suits the theme of your message. Check the text for errors.
Ad text must be written without spelling and punctuation errors, clearly express your idea and be aimed at specific audiences. Do not try to write ad «all», this does not bring the desired effect, but only to scare readers. Bad habit are ads that are written in one (lower or upper) case. Do not use abbreviations in your ad text, this complicates the perception, and some readers can not figure out what word you are reduced. Do not write too long and boring text, they are difficult to understand and do not bring the desired effect.
Title – this is the most important in the ad, the headline attracts readers interested. It should be as short as possible, to express the most basic idea of communication. In most cases, headers ads are indexed by search engines, it means that your ads will be able to go directly to the people from search engines. Advertising, in which the title does not match the content, are not efficient and cause only irritation readers.
Place your classified ad in the sections that are most relevant to read the ad. Do not place the same ad in many sections, it is not effective. However, if extensive theme ad, the text and the headline should be adjusted according to the selected section.